PRIVACY POLICY
Last updated May 2026
This Privacy Policy describes how JakeSam, Inc., doing business as Burke Sporting Goods ("Burke Sporting Goods," "we," "us," or "our") collects, uses, shares, and protects information about you when you visit our website at www.burkesports.com (the "Site"), shop at our retail locations, place orders through our shop at shop.burkesports.com, or otherwise interact with us. This Privacy Policy applies to all customers, prospective customers, and visitors.
By using the Site or providing information to us, you agree to the collection and use of information in accordance with this Privacy Policy.
TABLE OF CONTENTS
Information We Collect
How We Use Your Information
How We Share Your Information
SMS / Text Messaging Privacy
Cookies and Tracking Technologies
Data Retention
Data Security
Your Privacy Rights
Children's Privacy
Third-Party Links
International Users
California Privacy Rights
Changes to This Privacy Policy
Contact Us
1. INFORMATION WE COLLECT
We collect information in the following ways:
Information You Provide Directly
Contact information: name, email address, phone number, mailing address, billing address, shipping address
Account information: information associated with quote requests, orders, and customer accounts
Payment information: payment is processed by our third-party payment processor (Square); we do not store full credit card numbers on our systems
Order details: items ordered, sizes, quantities, design specifications, embroidery details, delivery preferences, school or organization affiliation
Design files: logos, artwork, photographs, and other content you upload or provide for use in customizing products
Communications: information you provide when you contact us by email, phone, text message, or in person, including questions, feedback, and order-related correspondence
Information We Collect Automatically
Device and usage information: IP address, browser type, operating system, pages visited, time spent on pages, referring URLs, and similar information
Cookies and tracking technologies: as described in the Cookies section below
Information from Third Parties
We may receive information from organizations that place group orders on behalf of their members (e.g., schools, athletic clubs, booster clubs). When this occurs, the organization is responsible for ensuring it has authority to share that information with us.
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
Process and fulfill your orders, including communicating with you about order status, payments, production, shipping, and pickup
Provide customer service and respond to inquiries
Process payments through our payment processor
Send transactional communications related to your orders and account
Send opt-in text message notifications (see SMS / Text Messaging Privacy below)
Send marketing emails about new services, promotions, and seasonal offerings (you may unsubscribe at any time)
Maintain records for accounting, tax, and legal compliance purposes
Improve our website, products, and services
Detect and prevent fraud, unauthorized access, and other harmful activity
Comply with legal obligations
3. HOW WE SHARE YOUR INFORMATION
We share your information only as described in this Privacy Policy. Specifically:
Service Providers We share information with third-party service providers who help us operate our business, including:
Payment processing: Square, our payment processor, handles credit card and other electronic payments
Website hosting and analytics: our website hosting provider supports Site operation and basic analytics
Order management: software used to track and fulfill orders
Shipping and delivery: UPS, FedEx, USPS, and other carriers
Email delivery: our email service providers help us send transactional and marketing emails
SMS delivery: our SMS service provider helps us send text message notifications when you have opted in
Customer support tools: systems we use to respond to inquiries and manage customer relationships
These service providers are authorized to use your information only as necessary to provide services to us and are required to protect your information.
Marketing Email Service We use a third-party email marketing platform to send marketing communications to subscribers. You can unsubscribe from marketing emails at any time using the unsubscribe link in any marketing email or by contacting us directly. Unsubscribing from marketing emails will not affect transactional communications related to your orders.
Legal Requirements We may share information if required to do so by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, the safety of others, or to comply with a legal obligation.
Business Transfers If we are involved in a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.
What We Do NOT Do
We do not sell your personal information to third parties for their marketing purposes.
We do not share your personal information with third parties for their independent marketing or advertising purposes.
4. SMS / TEXT MESSAGING PRIVACY
This section describes our specific practices regarding mobile phone numbers and text messaging.
No Sharing of Mobile Information for Marketing No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of personal information exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Information sharing related to mobile phone numbers and SMS opt-in consent is limited to subcontractors directly supporting the delivery of text messages on our behalf (such as our SMS service provider), and only as necessary to deliver the messages you have opted in to receive.
Opt-In Required We send SMS messages only to customers who have explicitly opted in to receive them. We obtain consent through our quote approval workflow, which presents you with a clear opt-in choice after a customer quote is approved.
Opt-Out at Any Time You may opt out of SMS messages at any time by replying STOP to any message you receive from us. Upon receiving STOP, we will send a confirmation message and will not send you further SMS messages, except where required to confirm your opt-out request.
Help You may reply HELP to any message for assistance, or contact us using the information in the Contact Us section.
Message and Data Rates Message and data rates may apply. Message frequency varies based on your order activity.
For full SMS terms, see our Terms & Conditions.
5. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help websites function and provide information about how visitors use the site.
Types of cookies we use:
Essential cookies: required for the website to function (e.g., shopping cart, login)
Analytics cookies: help us understand how visitors use our website so we can improve it
Preferences cookies: remember your choices to provide a better experience
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.
We do not use cookies or pixels for cross-site advertising or to share your browsing behavior with third-party advertising networks.
6. DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:
Order and transaction records: retained for at least 4 years for tax and accounting compliance
Customer account information: retained while your account is active and for a reasonable period afterward
Email and communications: retained for customer service and reference
SMS opt-in records: retained while your consent is active and for a reasonable period after opt-out for compliance verification
Design files and artwork: retained to facilitate reorders, unless you request deletion
After these periods, information is either deleted or anonymized.
7. DATA SECURITY
We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, alteration, or destruction. These include:
Encrypted connections (HTTPS) for our website
Payment processing handled by PCI-compliant service providers
Access controls limiting employee access to information
Regular review of our security practices
No method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. YOUR PRIVACY RIGHTS
You have the following rights regarding your information:
Access: request a copy of the personal information we have about you
Correction: request that we correct inaccurate information
Deletion: request that we delete your information, subject to legal retention requirements
Opt-out of marketing: unsubscribe from marketing emails or text messages at any time
To exercise these rights, contact us using the information in the Contact Us section. We will respond within a reasonable time and may request information to verify your identity.
9. CHILDREN'S PRIVACY
Our Site and services are not directed to children under 18. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it. If you believe we have collected information from a child under 13, please contact us.
For orders involving minors (e.g., school athletic teams), we collect order details from the parent, coach, or organization placing the order, not from the minors themselves.
10. THIRD-PARTY LINKS
Our Site may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. INTERNATIONAL USERS
Our Site is hosted in the United States and our services are intended for customers in the United States. If you access our Site from outside the United States, you understand and consent to the transfer of your information to the United States, where laws governing personal information may differ from those in your country.
12. CALIFORNIA PRIVACY RIGHTS
California residents have certain additional rights under the California Consumer Privacy Act (CCPA), including the right to know what categories of personal information we collect, the right to request deletion, and the right to opt out of any "sale" of personal information.
We do not sell personal information as defined under the CCPA.
To exercise CCPA rights, contact us using the information in the Contact Us section.
If you have an unresolved privacy concern, you may also contact the California Department of Consumer Affairs: California Department of Consumer Affairs, Complaint Assistance Unit 1625 North Market Blvd., Suite N 112 Sacramento, California 95834 (800) 952-5210 or (916) 445-1254
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this policy reflects the most recent revision. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after changes constitutes acceptance of the updated policy.
14. CONTACT US
If you have questions or concerns about this Privacy Policy or our privacy practices, contact us at:
JakeSam, Inc. d/b/a Burke Sporting Goods 5631 Burke Centre Parkway, Suite K Burke, VA 22015 United States
Email: mail@burkesports.com Phone: (703) 239-9000