Custom online stores.

We build your team, school, or business a custom online store — everyone orders and pays on their own, and we handle production and delivery. No more collecting sizes, forms, and cash.

Start your store See an example
10+ years of online ordering

Ordering, without the headache

We've been building custom online ordering websites for over a decade. You pick the products and designs; we set up the store, take the individual orders and payments, and handle every part of production and fulfillment — including shipping.

The result: the same quality gear you expect from BSG, with a seamless ordering process and none of the spreadsheet wrangling.

Get started
Custom online ordering store on a laptop
Two ways to do it

Pick the store that fits

Temporary stores

Open for a set window

A limited-run store, perfect when you just need to collect one round of orders without the hassle. Tired of chasing money and order forms? This solves it.

  • Team uniforms & spirit wear
  • Special-event and fundraiser shirts
  • Opens and closes on your schedule

Always-on stores

Open 24/7/365

A permanent store that's always available, with a fuller range of items, logo options, and personalization. Great when people need to order any time of year.

  • School-wide spirit wear stores
  • Athletic booster clubs
  • Businesses & large organizations
Included with every store

Built to make life easier

Every store comes loaded — and we keep adding. Here’s what’s built in today, for the people buying and the person running the show.

For Your Shoppers

Packages & bundles

Combo a few favorites — hoodie + flannel pants, tee + shorts — at package pricing. Better value for your people, bigger orders for your group.

Pick-your-logo customization

Shoppers choose their item, their color, and their logo — a real step beyond pre-decorated, with zero art headaches on their end.

Free shipping thresholds

Pick a subtotal target, and shipping automatically drops to $0 on any order that reaches it.

Saved delivery locations

Preload your regular drop spots — the office, the school, the field house — so shoppers pick from a list instead of typing an address. No typos, no lost boxes.

Fundraiser goal tracker

Raising toward a number? Set the goal and your store shows a live progress tracker that rallies the whole group.

For You, Running The Store

Fundraising built in

Mark up prices however you like and raise money for your group with every order.

Discount codes, any amount

Dollar-off, percent-off, or full 100% comps for coaches and staff. Every redeemed code rolls up to one clean invoice for your organization.

Discount code reporting

Every redeemed code itemized — code, name, order number — so your invoice reconciles at a glance.

Sales reporting

See what’s actually selling: by item, by decoration type, by date range. Real data for deciding what stays in your store.

Order sorting

Every order is packaged, labeled, and can be sorted by team, grade, or name — not one big pile.

Production & delivery

We handle the whole job, then deliver in bulk to one spot or ship right to each person.

How it works

From idea to delivered, in five steps

1

Tell us your goals

Your group, products, designs, and timeline.

2

We build it

Your items, logos, sizes, and pricing — set up for you.

3

Share the link

Members browse, customize, and pay online.

4

We produce

The store closes (or stays open) and we make it all.

5

We deliver

Sorted and labeled, in bulk or shipped to each person.

Step Five, For Real

Sorted, bagged, labeled — ready to hand out.

This is what delivery day actually looks like: every order pulled against its packing list, bagged by person, and labeled for pickup. Handing out orders takes minutes — not an afternoon at a cafeteria table full of mystery piles.

It’s the part organizers thank us for most, so we filmed it.

A Burke Sporting Goods team member bagging and labeling individual web store orders against a packing list
Who it's for

Perfect for groups of every kind

Folded school spirit wear shirts in team colors, sorted for a web store order
School spirit wear
Embroidered team polo and matching custom cap for coaching staff
Coach & sideline gear
Six embroidered volleyball team polos and performance shirts in three colorways
Team polos and t-shirts, every colorway
Printed drawstring bag and three summer camp t-shirt designs
Camp packs & swag
Schools & PTAs
Sports teams & leagues
Booster clubs
Businesses & staff
Clubs & organizations
Events & fundraisers
Start your store

Tell us about your group

Share a few details and a Burke rep will reach out to set up your custom online store — no commitment.

  • Free store setup for your group
  • We handle production, sorting & delivery
  • Optional fundraising built in

Prefer to talk it through? Call (703) 239-9000.

We typically reply within one business day.

Got it — thank you!

Your request is on its way to our team. We'll be in touch shortly to set up your store.